Silversoft is delighted to announce that The Whalley Collective has chosen Deltek WorkBook to assist their agency in their next phase of growth.

The Whalley Collective, an independent agency centred in Durban, South Africa have grown their client base and with an evolved collective and semi-remote working structure approached Silversoft to assist in implementing a robust agency system to assist in aligning their operations, finance and client service teams.

“The Whalley team needed a solution that aligns their internal teams, and has a fully integrated finance platform. Deltek WorkBook ticked all these boxes for them, with some added features such as real time communication on briefs, jobs and quotes” say Charlie Mossop, Global Account Manager at Silversoft.

Paul Whalley, Director of Business Operations explains that “internal communications are very important for us, and WorkBook’s powerful inbox feature will allow our teams to collaborate on one job management system, as opposed to using third-party applications”.

“The Silversoft team has been incredibly hands-on throughout the process, guiding us on process enhancements to ensure that while implementing a new platform, we also enhance our process to enable growth” continues Whalley.

“The Silversoft team was most excited to hear that The Whalley Collective had been considering various tools but chose Silversoft and Deltek WorkBook for the love of our ecosystem and excellent support,” says Dan Marcus, Director: Agency Solutions at Silversoft. “We are looking forward to a long partnership with their dynamic team,” continues Marcus.

About The Whalley Collective

The Whalley Collective has Durban and Cape Town offices serving clients across southern Africa. Driven by their vision of ‘Ideas with Soul’ this independent group of strategic and creative mavericks value fearless thinking, diverse perspectives, and the power of collaborative relationships to do meaningful work that improves lives and builds brands that loyal customers love.

About Silversoft

For 15 years, Silversoft has been delivering enterprise solutions to people and project-centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.

With WorkBook by Deltek, Silversoft delivers beautiful Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. Workbook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.

 

The choice is yours: the collaboration between your agency and your client on the latest campaign can either be a pain point or a productive process. It all depends on the briefing process, how you allow your client to get involved and what system you have in place to help manage this communication.

The importance of the creative brief

The brief is a vital part of the project-management process, as it helps you, your team and the client clearly understand the goals and constraints of the campaign. When you get the briefing process right, your agency benefits in a number of ways:

  • Saving time and money – a clear brief means fewer revisions and changes at a later stage
  • Inspiration – a good brief will get your team thinking out of the box to bring it to life
  • A reference point – when reviewing the project at any point, you should always be able to check if it’s reflecting the requirements of the brief

Collaboration with the client is key…but also a lot of work  

Naturally, the client will be the one to hand you the brief explaining what they want achieved. The problem here is that, although some clients provide a detailed brief of what they want, many clients only turn in a half-thought-out brief or a confusing concept they’re unable to explain. But because the brief is the foundation of any creative project or campaign, it’s crucial that the client is given more agency to collaborate with the team until the brief is as clear and detailed as it can be.

However, managing a project is a time-consuming and sometimes overwhelming process – having to juggle the expectations and needs of everyone from executive management to the creative team – so, it may seem that going back and forth on emails with the client to gain clarity on a brief might just be asking too much.

This is why every project manager or project lead should be using a management system that not only helps you to track your projects and handle the financial side of things but is also a collaboration tool – designed to help you prioritise your communication with clients and make better strategic decisions about projects.

Using a management system to make your creative workflow, well, flow

Raise your hand if you’ve got more than three apps or programs on your computer or phone that help you to manage various functions of the project. Most project managers end up having one tool for communication purposes, one tool for task-planning, one for document sharing and so on. Most of them don’t have anything to help with the initial briefing process and client collaboration. In a recent poll we took during a webinar, we found that 67% of those surveyed don’t currently use a software system for briefing.

But imagine you had one system that did it all and, most importantly, allowed you to have better alignment with your clients at the beginning of the project process. You’d no longer have to worry about remembering the login details for the 10 different management programs you’ve been using, but instead would reap the benefits of using the right software, such as being able to:

  • streamline projects, people and finance from end to end in one best practice solution designed to help you grow;
  • boost productivity and optimise utilisation through better project and resource planning; and
  • increase profitability and control costs by scoping accurately, increasing efficiency and reducing delays.

Power your agency’s success with Deltek WorkBook

Built by agency veterans, Deltek WorkBook is a total agency management system that provides best practice solutions to help your agency grow. WorkBook makes it easier to focus on your clients and make strategic decisions for the future by streamlining projects, people and finance from end to end, giving you better control, insight and visibility at any time.

 

WorkBook’s client portal feature, enables you to:

  • Streamline the briefing process between the client and internal teams
  • Provide clients with an easy login to the system and determine whether they can create a new brief or just view current briefs
  • Give client contacts access to new jobs created by the studio as well as remove client access to jobs that have been closed or cancelled
  • Easily liaise with clients, using the cleverly designed customer portal

Want to ensure your project process starts with a clear brief and is streamlined with helpful collaboration with your client?

Book a demo of Deltek WorkBook by completing the below form

 

 

99c chooses Deltek WorkBook to digitise manual and disparate systems, and create a single agency workflow to enhance visibility into workload, capacity and overall business operations.

The firm has partnered closely with Silversoft to implement Deltek WorkBook’s best-of-suite agency platform to transform the way in which the agency manages resources, in an optimal manner to drive client success.

“I’m incredibly proud to call 99c a client. After 5 years of close partnership in working through their key requirements, Hylton and the team have chosen Silversoft and Deltek WorkBook to reimagine the workflow of the firm and implement innovative technology to streamline their processes” Says Dan Marcus, Director: Agency Solutions at Silversoft.

“99c has over 400 staff with many moving parts and processes. Having a single agency solution suite in place has been a game changer for our firm and the team at Silversoft were instrumental in partnering with our firm to transform the way in which we work and optimize our workflow. Says Janci Prinsloo, Business Process Manager at 99c.

Hylton Heather, Director of Production at 99c adds “Having live actionable analytics at our fingertips has allowed the firm to focus on the key metrics that turn the needle, which is a massive driving factor in improving the agencies margin. Our firm is consistently investing in improving efficiency and having a platform in place like WorkBook is core to our long-term success.”

About 99c

99c is an independent, full-service, integrated advertising and communications agency, providing creative solutions for a wide variety of clients across many fields and industries.

Taking the time to develop deep, long-lasting relationships with our clients and fully engage in their businesses has stood us in good stead, often leading to our own organic growth, starting with one brand and gaining others from within a client’s group portfolio. So too have the lessons we’ve learned, the systems we’ve implemented, the structures we’ve developed and the culture we’ve created; all of which allow us to provide creative solutions for a wide variety of clients across many fields. The proof? Today, we’re almost 300-staff strong and still growing.

About Silversoft

For 15 years, Silversoft has been delivering enterprise solutions to people and project-centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.

With WorkBook by Deltek, Silversoft delivers beautiful Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. Workbook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.

 

How to motivate your team to produce good work, even during a global pandemic

We all know what it’s like to dig deep on a Monday morning, trying to find the smallest bit of motivation to get out of bed and dress for work. When the Covid-19 pandemic hit, it sort of threw the world into a permanent “Monday morning” situation. Along with the increased levels of stress and anxiety it brought to agencies and businesses all over the globe, came an adjustment to remote working and a struggle amongst employees to find motivation to be innovative and creative. 

Research conducted in partnership with Microsoft and the Boston Consulting Group, involving 9,000 managers and employees from firms across 15 European countries, revealed that, “It’s a challenge to feel connected, confident and communicate effectively with the team, and we know from a lot of research that creativity and innovation largely happen through collaboration.” A healthy team culture is achieved when employees feel motivated to be creative and productive. 

But, how do you implement this type of work environment when employees are unable to get together in the office for a good, old-fashioned creative brainstorming session?

Fortunately there are a number of effective strategies you can implement within your teams now to ensure you can harness that collaborative mentality, and motivate your team to produce creative work, at a distance. 

Ensure an effective briefing process

According to Denise Blasevick, CEO of The S3 Agency, providing a clear creative brief, a day or two before an online brainstorming sessions, is key because it “allows people to digest the information, do research, and come armed with questions along with any potential thought starters that can start the brainstorm out with a burst of energy.”

Download a helpful Creative Brief Checklist

Use virtual whiteboards for collaboration

Traditional brainstorming whiteboards are found to actually limit creativity because often one individual is responsible for recording all thoughts, whereas virtual whiteboards allow everyone to contribute, show and record their ideas. Visual collaboration in a virtual space also means you can loop in other team members who may work in different country offices. You could even use this process to encourage healthy competition, circling the “winning ideas” on the virtual whiteboard and challenging your team to suggest better ideas.

Here are a few virtual whiteboards we recommend checking out: 

Source: https://www.innovationtraining.org/what-is-mural-and-how-to-use-mural-for-design-thinking/

Encourage individual work 

Grace Judson, a leadership consultant, advises that you provide your team with limited solo brainstorming time, using a ripple effect: The first team member starts and is given 5 minutes to write out their ideas. Once they are done, the second team member goes, either coming up with new ideas, or using the ideas of the previous team member as inspiration, still on the 5-minute clock. This continues until all team members have contributed and then the results are up for discussion. 

Equip your team with a helpful brainstorming activity sheet

For many, the best way to tackle those Monday morning blues is to grab hold of a big cup of coffee. And for us, giving our team tools to help get their creative juices flowing while working from home, is the equivalent to a shot of espresso. 

Which is why we’ve developed a free, downloadable, Idea Generation Workbook that you can share with your team today – either for them to complete alone or for you to work through it with them. 

This sheet offers a few out-of-the-box ideas for brainstorming effectively, as well as formal processes they can follow to keep them focused and motivated. Before long, your team will be producing such good work, and solving every problem thrown at them, you will have forgotten remote working was ever a struggle in the first place. 

Ready to see your team’s innovative thinking thrive? Get your free Idea Generation Workbook by completing the below form.

 

Silversoft is pleased to announce that draftLine has chosen Deltek WorkBook, a Best of Suite agency platform to align their teams and increase agility and productivity.

When asked about the value that WorkBook will add to their business, Julia Parry, Head of Operations at draftLine explained that the brand-new agency needed a tool that would assist in cost and time saving. “Our traffic and client service departments needed a tool that could increase efficiency and agility, thereby providing value to our brands. WorkBook is by far the best solution for us”, says Parry. “The draftLine team needed a tool that specifically caters for inhouse agency needs, and WorkBook does exactly that. By integrating all operations, from end to end, draftLine can have an accurate view of all project data” says Daniel Marcus, Director of Agency solutions at Silversoft.

About Draftline

Anheuser-Busch InBev (AB InBev) has launched its first in-house agency in South Africa after first being introduced in Columbia. Named draftLine, this global agency is quickly expanding, with offices in Mexico, the USA and Europe. DraftLine is centered around social listening, content creation and digital media buying and aims to improve Ab InBev’s creativity through bringing unique perspectives to everyday challenges.

About Silversoft

For 15 years, Silversoft has been delivering enterprise solutions to people and project centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.

With WorkBook by Deltek, Silversoft delivers Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. WorkBook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.

Silversoft is pleased to announce that CWDi Brand Agency has chosen Deltek WorkBook, a Best of Suite agency software that has allowed the team to streamline their systems and processes.

When asked about the value that WorkBook will add to their business, Janine Kruger, CEO of CWDi – felt that the ability to streamline all their existing processes into one tool would massively reduce time spent on administrative tasks for her team especially when it comes to planning and scheduling. In addition to this, WorkBook integrates into their finance function and will allow for more robust reporting, forecasting and therefore decision making. “WorkBook is specifically built for agencies and therefore I could immediately see the benefit for our organisation” said Janine.

CWDi had been using Magnetic for the past 5 years and needed a solution that would suit their business for the next phase of their growth. Director of Agency Solutions at Silversoft & CEO at Magnetic, Dan Marcus says “we worked extensively with the CWDi team to understand their business growth plans, while planning their transition from Magnetic, and felt that WorkBook was perfectly positioned for the next phase of their business.”

About CWDi

CWDi is an award-winning brand agency specialising in brand experiences and solving their clients’ business challenges with creative solutions. CWDi is the product of a merger of Colourworks and Designers Ink, which has lead to the agency now having a national footprint, with offices in both Johannesburg and Cape Town.

About Silversoft

For 15 years, Silversoft has been delivering enterprise solutions to people and project centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.

With WorkBook by Deltek, Silversoft delivers Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. WorkBook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.

What does the future hold for creative agencies worldwide?

Campaign and Deltek surveyed agency professionals across EMEA, North America and Asia-Pacific regions about everything from profitability and processes to what’s really giving them sleepless nights. In total, 670 agency professionals, from more than 30 countries participated, and the results are a global snapshot of the trends that are shaping the industry.

The key trends worldwide:

    • Many agencies have grown and diversified, but this is not necessarily translating to greater profit margins
    • Over-servicing and scope creep is the number one concern worldwide
    • Nearly half of all agencies want to improve their processes for finding & retaining the right talent
    • Opportunities to improve project management and client handling processes are being missed

Silversoft is pleased to announce that Hoorah Digital has chosen Deltek WorkBook, a Best of Suite agency software that has allowed the team to streamline their systems and processes.

About Hoorah
Hoorah Digital is a 360 degree digital consultancy with offices in Johannesburg, Cape Town and Durban offering a variety of services in digital marketing, people-based marketing, in-bound marketing, consulting, technology as well as media services ranging from design, consulting, execution and production.

With a growing team, Hoorah needed a two prong solution; one that was able to link together the 4 key pillars of their business – consulting, insights, media and production – into one tool thereby, allowing for the entire team to work together; as well as a tool that integrated with finance.

When asked about what features of WorkBook excited her most, Tasmin Kingma, COO at Hoorah mentioned that the ability to log almost everything was very important in their decision to purchase. She mentions that from a profitability perspective, WorkBook will allow for greater visibility into resource capacity, as well as actual billable time spent on jobs. Within a growing company, this really helps.

In addition to WorkBook, the Hoorah team will be moving over to Deltek ConceptShare – an online proofing software that fully integrates with WorkBook – and will eliminate time wasted on emailing reverts to clients. Ms Kingma believes this will save massive amounts of time for everyone involved – especially their production clients.

About Silversoft
For 15 years, Silversoft has been delivering enterprise solutions to people and project centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.

With Workbook by Deltek, Silversoft delivers beautiful Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. WorkBook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.

Deltek’s Agency Solutions power project success by giving you better control, insight and visibility into agency operations, so your team can deliver more creative content on time and on budget.

Find out how to increase efficiency and productivity through;

  • CRM & Pipeline Management
  • Resourcing, Project Management & Collaboration
  • Proofing & Approvals
  • Finance & Accounting

Silversoft is pleased to announce that Elevator, a brand experience agency in South Africa has chosen Deltek WorkBook to streamline their financial reporting processes and improve their decision-making capabilities.

Along with a growing team came the need for a more robust reporting tool across their business. Needing to move quickly as a business, and not be tied down by laborious processes driven by multiple systems to manage the agency, Elevator implemented Deltek WorkBook as a Best-of-Suite solution. Elevator is now able to have greater overall visibility of their business with WorkBook’s all-encompassing project management, time tracking and finance features.

About Elevator
Elevator, in partnership with Smollan, combine hard hitting creative with the country’s largest executional footprint. From idea to execution, Elevator solves business problems and delivers results. Current clients include Astron, Purity, Lipton Iced Tea, Skyy Vodka & Metropolitan.

About Silversoft
For 15 years, Silversoft has been delivering enterprise solutions to people and project-centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.
With WorkBook by Deltek, Silversoft delivers beautiful Agency Management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. Workbook looks good. Lifts heavy.

Find out how Deltek WorkBook can transform the way your agency performs here.