What does the future hold for creative agencies worldwide?
Campaign and Deltek surveyed agency professionals across EMEA, North America and Asia-Pacific regions about everything from profitability and processes to what’s really giving them sleepless nights. In total, 670 agency professionals, from more than 30 countries participated, and the results are a global snapshot of the trends that are shaping the industry.
The key trends worldwide:
- Many agencies have grown and diversified, but this is not necessarily translating to greater profit margins
- Over-servicing and scope creep is the number one concern worldwide
- Nearly half of all agencies want to improve their processes for finding & retaining the right talent
- Opportunities to improve project management and client handling processes are being missed